The big deal over big data?

Data analytics is needed in nearly every industry to guide decision-making processes through the collection and analysis of available data.

Yet, according to a McKinsey Global Institute assessment, the United States alone faces a shortage of 140,000 to 190,000 personnel with the requite deep analytical skills.

LEARNING OBJECTIVES

You’ll learn to manage and manipulate data and make strategic data-driven recommendations to influence business outcomes. With a critical emphasis on end-to-end comprehension of the analytics- from framing business and analytic problems to acquiring data, methodology, model building, deployment and model lifecycle management- upon completion of this Certificate, participants should be able to:

· Develop the ability to explore the various data visualisation techniques and their applications using real-world data sets

· Develop an analytical tools and techniques

· Develop an understanding of web analytics and metrics, procure and process unstructured text, and delve into the hidden patterns