Digital Marketing Strategy

The digital environment has created a new reality in marketing, resulting from a revolution in which consumer preferences and values now significantly shape and influence brands. Are you comfortable with Marketing 3.0?

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Who should attend?

Marketing Officer

Re-enforce your skills and confidence in your own digital marketing toolbox to move up the ladder

Marketing Manager

Get the outfitting to develop the bespoke storyline of a bullet proof organisational transition to Marketing 3.0


Professionalize and strengthen the approach to build a distinctive market awareness


At the end of the Programme, you will be able to:
  • Create, using effective structures, a framework for a digital marketing strategy
  • Evaluate and communications tactics that employ Facebook Audience Network and Google Display Network
  • Evaluate the key technologies and digital tools available for marketing.
  • Understand how to use mobile and customized media to target customers more effectively.

Programme Details

At the end of the Programme, you will be able to:
  • 3 Modules - Strategy, Tactics, Control
  • 3 Months
  • In Module Tests
  • Full Scale Implementation Project



Kristofer Granger

Kristopher  is a recognised technical authority in his own field, doubled with an entrepreneurial experience gained in the development of his own consulting organisation. His scope or reference in Marketing and Communication includes the higher education field as well as sectors such as advertising, technology , construction , oil and gas and creative industries. His clients have included Caribbean Airlines, British Gas, Trinidad Cement Ltd, Nestlé, University of Trinidad and Tobago, Atlantic, Carib, Stag and Angostura.

His depth of experience of customer situations facing B2B and B2C context of operations, has exposed him to a range of Marketing and Communication challenges. These range from brand management to design of marketing plans and campaigns. This has made him a unique leader in his field, thanks to his competence, his appetite for winning, and his inclusive style. Kristofer is an award winning academic, certified in the delivery of Authentic Business Education and is an Alumni of ALJ GSB.

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The Arthur Lok Jack Global School of Business

Max Richards Drive, Uriah Butler Highway North West
Mount Hope, Trinidad, W.I.